Client
Leroy Merlin

Role
Design & Art direction

Agency
Uzful

Tremplin Jeunes Talents, second edition

The theme of the 2018 contest was intimacy in the connection bubble. How can we disconnect from our environment ? It is the ability, for a moment, to escape at home. Du Côté de Chez Vous is the creative label from Leroy Merlin. Tremplin Jeunes Talents was designed to value the candidates’ work at its best. Du cote de chez vous therefore issued an RfP to all young designers keen on the Home. For the second contest for designers : students, craftsmen, makers and self-educated DIYers under 30 were invited to design and produce original projects to invent the home of the future.

ProjectJT2_3-visuals-iphone
ProjectJT2_desktabmob
ProjectJT2_2-mobile-cover
Mockup-ecran-ndesktop2

The identity

In order to evoke this theme, we have designed soft and round shapes which combine to form pause areas. In addition, soft colours bring serenity to this graphic charter.

The website

The Tremplin Jeunes Talents by Du Côté de Chez Vous contest reveals a young, modern and creative design. The first step of this competition consisted of collecting submitted projects. Participants were able to submit their projects directly online through a dedicated website. Web users could then vote for their favorite project.

Mockup-ecran-ndesktop1
ProjectJT2_4mobiles
ProjectJT2_Print
ProjectJT2_SM