Du Côté de Chez Vous is the creative label from Leroy Merlin. The brand is willing to get the support from a community of a new generation of designers. Du cote de chez vous has therefore issued an RfP to all young designers keen on the Home. Students, designers, craftmen, makers and self-educated DIYers aged below 30 are invited to design and execute original projects to invent the home of the future. The Young Talents DCCV contest reveals a young, modern and creative design. Our creative concept got inspired from the DIY mechanics spirit. For the design of the contest’s logo, we have created a typography based on modules. It allows to highlight the Open design concept. Selected Colours follows the colour grades from « Art du Remix » with prevailing Green and Blue. The use of a Green Blue gradient express evolution and modernity. White brings light and freshness. Dark Blue strengthens readability and relates to a a more serious technical background. The Mechanics concept allows for modular shapes, which fit together thanks to nodes or screws, to highlight the concept of manufacturing, assemble and DIY.
A community of a new generation of designers
The first phase of this launching pad consisted in collecting submitted projects. Participants were able to submit their projects directly online through a dedicated website. 20 projects out of the 300 proposed were selected. These 20 teams had to design templates and issue reports in a dedicated blog available on the same website as the one of the launching pad. Web users had the option to vote for the project they favour. We then organized the awards, for which we had to think about the scenography, flyers, brochures, bags, cups, etc.