Client
Leroy Merlin

Role
Design & Art direction

Agency
Uzful

Tremplin Jeunes Talents, first edition

Invent the DIY home of the futur : the goal of our participants. Students, designers, craftmen and makers are invited to design and execute original projects to invent the home of the future. To create this launching pad, I designed the website to present and retrieve designers applications and then, promote this RFP. At the end, for the final step, I produce the final event with print, flyers, magazine and then, the scenography.

Creative concept

Our creative concept was inspired by the DIY mechanics spirit. For the design of the contests’ logo, we created a typography based on modules; it highlights the Open design concept. The use of a Green Blue gradient expresses evolution and modernity. The white spaces bring light and freshness. Dark Blue emphasises readability and provide a more serious technical background. The mechanical concept allows for modular shapes, which fit together thanks to nodes or screws, to highlight the concept of manufacturing, assembly and DIY.

Different
steps

Students, designers and craftsmen were invited to design and execute original projects to invent the DIY home of the future. The first step of this competition consisted of collecting submitted projects. Next, the judges chose the top 20 submissions. Web users had the option to vote for the project they favoured.

Tremplin Jeunes Talents, the second edition

The theme of the 2018 contest was intimacy in the connection bubble. How can we disconnect from our environment ? It is the ability, for a moment, to escape at home. Du Côté de Chez Vous is the creative label from Leroy Merlin. Tremplin Jeunes Talents was designed to value the candidates’ work at its best. Du cote de chez vous therefore issued an RfP to all young designers keen on the Home. For the second contest for designers : students, craftsmen, makers and self-educated DIYers under 30 were invited to design and produce original projects to invent the home of the future.

The identity

In order to evoke this theme, we have designed soft and round shapes which combine to form pause areas. In addition, soft colours bring serenity to this graphic charter.

The website

The Tremplin Jeunes Talents by Du Côté de Chez Vous contest reveals a young, modern and creative design. The first step of this competition consisted of collecting submitted projects. Participants were able to submit their projects directly online through a dedicated website. Web users could then vote for their favorite project.